The AI Second Brain Toolkit — Stop explaining your business to your AI in every single chat

You use ChatGPT or Claude every single day. But instead of it saving you time, you've found yourself:

Pasting the same client notes into a new chat every morning, because it can't remember what you told it yesterday
Correcting a proposal it wrote at last year's prices, because it has no idea what your current offer is
Re-explaining a client's whole history before every call, when it's all sitting in meeting notes you never look at again
Digging through your inbox for the idea you had three weeks ago, knowing it was good and that it's gone

You're getting generic work back and spending your time fixing it. That's not what you were promised.

The problem isn't your AI. It's that everything it needs is scattered where it can't reach.

Everything your business knows is scattered. Some of it's in your meetings, some in your email, some in client notes, and most of it's in your head. Your AI doesn't have access to any of it. So it's doing its best to guess, and that's why the draft looks finished and is still wrong for you.

Most people try to solve this with a few "about my business" context docs, or by briefing their AI again and again in a chat. The problem is those docs go stale too quickly, and the chats disappear.

The fix is a second brain: all the externalised knowledge of your business, in one organised place that you and your AI both work from.

And you don't build it. Your agent does. It starts with your emails, meeting notes and client notes, then brings in everything else you work from: your documents, projects, ideas, voice notes and research. It pulls out what matters (who each client is, what you promised them, what you charge, what you've decided) and organises it all into your second brain. Then every day it brings in what's new, so it never goes stale.

What goes in

Emails
Meetings
Client notes
Documents
Ideas

One place

Your second brain

your clients · what you promised · your prices · your decisions · your ideas

What comes out

Briefed before every call
Proposals at your real prices
Content from your own ideas
Nothing forgotten

What it looks like

Here's a real one from this week

I'd had three sales come through from my Facebook ads, but Facebook was only showing one. So I asked my agent:

Look at what I didn't have to say. I didn't tell it which product, which campaign, which checkout or when the ads started. I just started talking, the way I would to someone who's been in the business with me all along. It already knew what I meant, because it's all in my second brain: the product, the campaign, the checkout, and the decision I made two weeks earlier.

And it was right. The setting had never been switched on. It didn't find that because I told it. It found it because the 17 Sep decision was sitting in my second brain, and nothing after it said the job was done.

That's the difference. You stop briefing your AI and start just talking to it, like someone who already knows your business.

I've had three sales but I still only see one in the Facebook ads dashboard. I don't know how to fix that.

On 17 Sep you decided to switch on server-side tracking in ThriveCart and test a purchase before the campaign launched. I can't find anything that says either happened. That's the most likely reason Facebook is missing two of your sales.

From my second brain · decision, 17 Sep

A real conversation with my agent, 30 Sep

Ev Chapman

This is how I run my own business

I've spent the better part of a decade building knowledge systems for businesses and solo operators. Today I run my whole business from a second brain, with my agent working from it every day:

Before a client call, it pulls up everything from our past meetings and what I promised.
Every morning, it briefs me on sales, the emails that need me and the day ahead.
When I ask who in my membership needs looking after, it checks payments, member records and call transcripts, then comes back with a name, the reason and a message already drafted.
When I sit down to write, it already has every idea I've captured on that topic.

I've tested this with coaches, consultants, marketers and CEOs. This toolkit is how you get the same thing: you give the guide to your agent, it asks you a few questions, and it builds your second brain for you.

With a second brain working for you

What you'll be able to do

1
Stop briefing your AI from scratch in every conversation.Tell it which client you're on and it finds the history, the last call and what you promised.
2
Stop rewriting everything it gives you.Your proposals, emails and content come back with your real offers, your real prices and the decisions you've already made, instead of reading like they could have been written for anyone.
3
Stop organising anything yourself.Your emails, meetings and notes come in on their own, and your agent organises them overnight.
4
Stop losing your best ideas.The idea from three weeks ago is right there when you need it, connected to the client it was about.

From members already working this way

What people are saying

DDeb

"It's been working brilliantly… It's just really blowing me away about what a wonderful job it's doing, especially picking up commitments for my clients, commitments for me, creating tasks that go along with that… Just wonderful."

PPaul

"My second brain doesn't just support me, it keeps the whole business on track. My business partner gets a live view of what's due, where every product is at and what we've decided, without ever having to even open our second brain. We're closing things out faster than we have in a long time."

EEmma

"My chief of staff works straight from my second brain. At the end of every day I tell it that's it for today and to give me a recap in the morning, and it gets me straight back into flow. Honestly, it's a game changer."

If you're thinking any of these, let them go

"I've tried a second brain before and abandoned it." That's because you were the one keeping it organised. Here your agent does that for you.
"I'm not technical." If you can talk to ChatGPT or Claude, you can do this. Your agent does the setup, and you just answer a few questions.
"I don't have time to set up another system." Hand the toolkit to your agent, answer a few questions, and in less than 90 minutes you'll have a second brain full of your business knowledge you can use today.
"My business is too specific." The toolkit comes with example second brains for coaches, consultants, marketers, CEOs and more. Your agent starts from the one closest to your work and shapes it around your business.

Everything in the AI Second Brain Toolkit

The onboarding guide.You hand it to your agent and it runs the whole setup, asking you a few questions along the way.
Ready-to-run agent skills and prompts.They teach your agent how to pull in your emails, meetings and notes, and keep your second brain current.
The 90-minute deep dive workshop.Me walking you through how a second brain works with your AI, so you understand what your agent has built and can shape it.

Before you ask

Frequently asked questions

Do I need a specific app?

No. It works with the ChatGPT or Claude you already use, and the second brain can live in the notes app you already have. I show it in my setup and you build it in yours.

Do I need to be technical?

Not at all. If you can talk to AI, you're ready.

How long does it take?

Less than 90 minutes to have your second brain set up and full of your business knowledge. Your agent keeps adding to it from there.

When do I get access?

Straight away. Everything lands in your inbox the moment you buy, and it's yours to keep.

Stop explaining your business to your AI in every single chat