“We all know we should remix our content.”

“Say 1x thing 100x ways” is the catch cry of any good creator.

And while we probably all agree in theory, the reality can be much harder:

• Sometimes we’re just out of creative ideas
• We feel like we’re repeating ourselves
• We’re too close to the idea that we can’t see it in different ways
• And of course sometimes we’re just bored with the content & want to move on to something new (c’mon admit it we all like shiny new ideas).

So you can try sitting in a dark room for hours staring at your content and willing yourself to come up with yet another way to communicate this damn idea.

Or we could make this whole process much easier.

How To Spark Fresh Ideas From Old Content

I was recently invited to be interviewed on a podcast and the interviewer asked me a question about something I had recently posted on X. I had no problem talking about the idea. In fact it prompted me to see the idea from a different perspective.

When I got off the call I had several new post ideas that I added to my ideas library.

It felt so easy to find fresh perspectives when someone else asked me the questions.

And that got me thinking.

What if I could replicate that same conversation for each of my long form posts? Of course I don’t have a podcast host at hand every week to help me.

But what if I could get ChatGPT to act as a podcast host?

And that’s exactly how I came up with “Pretend Podcast GPT.”

Here is how it works:

The “Pretend Podcast” Prompt

This works best with a longer form piece of content. So grab a newsletter, thread or long form social media post that you’ve recently published.

The prompt itself is relatively simple, but has worked beautifully for me:


The Pretent Podcast prompt

Run the prompt and you’ll end up with a list of questions just like you were being interviewed on a podcast.

Honestly the first time I ran this prompt I was surprised at how good these questions were.

Below is the list of 10 questions ChatGPT generated for my article, ​3 Weird Things I Do To Stay Inspired Every Day​.


Now you can go through each question and let it be a jumping off point for new ideas. This is where you can get creative again by exploring different perspectives. I find the questions jump start my brain again & it’s not a struggle to fill my idea bank with a lot of fresh ideas about the content.

Turn Questions Into Short-Form, Long-Form, Or Even Videos

A single session with Pretend Podcast GPT can generate so many new ideas. Depending on how you like to create you can use these new prompts for long form content, short form posts, or even videos.

As well as banking ideas to work on later. I like to answer each question in a short-form video just like if I was on a podcast.

Just by using the Pretend Podcast prompts I batch filmed 20 reels in 3 hours using this process. That is enough for a full month of content.


Whether you film them as shorts or use the ideas for more long form content. It should be easy to see how using the questions as prompts can help you batch create enough content to keep filling your content calendar.

Here’s Why I Love This Process:

➤ It’s not hard for me to talk about the topic because I’ve already written significantly about it.

➤ The questions help me to dive into my experiences & stories which is something that I often find difficult when writing (I usually skip to the ‘how to’ content). This has helped my content be more relatable.

➤ Because I also film my answers, now I have a completely different medium of content that I can share that is not writing.

➤ Because they relate to an idea I have written about I can link each of these short videos (or written content I produce) back to the pillar article because they are all interconnected. This creates a tight web with all of my content.

➤ And finally, AI isn’t doing the thinking or writing for me - It is prompting me to think better & more deeply about my own content.

What are you waiting for?

Give you old content new life!

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Whenever you’re ready to turn your unique personal knowledge into powerful ideas - here are three ways I can help:

1. Want to get Sparked like this each week? Sign up to my weekly newsletter - The Spark Newsletterwhere I deliver one actionable tip every Sunday to help you bring your ideas to life & share them with the world.
2. Want a tool to help you think through & uncover your most unique ideas. Check out ​The Spark Toolkit​ with over 130+ prompts & frameworks to help you build & communicate your ideas.
3. Want to build a library of your own unique ideas that you can start sharing online? Check out my ​Atomic Ideas Masterclass​.