You don't need a million-dollar launch to have a successful digital product.
I've sold over $80k worth of digital products over the last 3 years and only 25% of that has come in during a launch period.Sure launches look impressive. Especially when you see those screenshots of payment notifications flooding inboxes or Gumroad screenshots with $100k sales.
But they are the outliers rather than the rule.
The truth is. I hate launches. They stress me out. So I designed my business to not have to rely on them. Instead, I wanted a way to sell my products on auto-pilot instead.
After I launched my Consumer 2 Creator template I was frustrated because I wasn't making any more sales. A coach I had at the time said "Are you mentioning it in your newsletter?"I wasn't.Since then every week in my newsletter I mention one of my products. And most weeks I make sales. Lesson: Always give people an invitation to buy.
Most people have one single link in their profile that funnels everyone into a newsletter. Those people are optimising for launches. They work on building a big enough list & then launch a product.But if you want to sell on auto-pilot expand your link in bio to include your main product as well.
If you want people to keep buying your products, you have to keep talking about them. I do this by connecting my products to big ideas I create content about. That means anytime I create a post or email or some type of content about that particular big idea, I can mention my product. It's easy to add a quick... PS. If you want help with this I have this product that can help you.
I confess I'm really bad at this. And it comes down to a mindset shift I constantly have to make: You're not annoying or bothering people by promoting your product. And here is the best part. Every time I do promote a product, I get sales. Of course, you need to have a balance between content & promotion. But in my opinion, most people could double their promotional posts & it wouldn't hurt them in the slightest.
Don't let the fear of launches hold you back from launching digital products.