I spent a ridiculous amount of time last year launching products.
I think there were 11 in total. Launches are fun (when they work). And they provide a nice windfall of cash.
But when I wasn't launching... no one was buying.
So this year I wanted to build a more sustainable creator business that didn't include me launching something new every month or constantly having made up 'sales' to entice people to buy my products.
Create content. At the very top of the funnel, I show up everyday and create content that makes people curious enough (hopefully) to head to my profile
Optimise My Profile. I spend time optimising my profile for two things: follows & email sign-ups. Followers will continue to see my content if the algorithm gods allow) and I know that 10% of people who sign up to my email list eventually go on to buy something.
Send A Weekly Email. I send a simple newsletter once a week with a wrap-up of content from that week. At the end, I include a quick promo of one of my products and an invitation to purchase.
Keep in mind I'm a second-year creator, so it can take some time to build this. But in the end. it's a really simple funnel that amounts to a sale most days and an average of about $2k sales every month. Sure, I'm not quitting my job with it, but I'm also not busting my butt to launch something every month either.
The best part is that I can focus on what I love to do, which is create content, and I trust that the rest of the funnel will work it's magic as a result.