4 Powerful Reasons To Start Creating Content Online

Ev Chapman
May 18, 2022
‚ÄĘ
2 min read

It seems everyone is about content marketing these days...

10 Years ago I was banging on to business owners about content marketing. To me, it seemed so simple. Create content, attract an audience of loyal people, and they buy from you as a result.

Except in 2010, it was a hard sell. Where are my leads? Why does this take so long? I don't have time to create content! So I stopped talking about content marketing & I started talking about sexier things like Facebook Ads & marketing automation.

And for a while, that worked. Until Facebook Ads began to suck. And now we are realising that creators & influencers who doubled down on content & took the time to build audiences (essentially playing the long game) are the ones who have an unfair advantage now.

So whether you're a business owner or a creator - I think it's undeniable that content opens doors. Here's why.

Content Scales You. When you create content for the internet, be it videos, writing, or audio, it is created once and consumed many times over. You can scale yourself and your message by being on multiple phones & devices all at one time.

Content Qualifies You. The more you write about something the more you are perceived as an expert. Keep banging on about the things that matter to you, the things you are learning and people will notice you.

Content opens up opportunities. Content makes way for you into places you never dreamed you'd get into. Whether it's a podcast guest you never thought would reply back to you , or a dream job opportunity that landed in your inbox.

Content compounds over time. Content is a long game strategy, but the longer you play the game the more powerful it becomes.

The good news is that content is not going away, it's only just ramping up. Is it about time you jumped in?

Liked thIS? Then You Might Like My SPARK Newsletter...

The ‚ú® Spark Newsletter:
‚ÄćTurn Your Personal Knowledge Into Powerful Ideas & Increase Your Income, Opportunities & Authority.

Join 1200+ readers of The Spark Newsletter each Sunday learning how to leverage personal knowledge into powerful ideas.
Or Keep Browsing More Posts Like This...

3 Cheat Codes For Non Experts To Start Sharing Your Ideas Online

We live in a world where it has never been easier to share your ideas & build an audience (& a business) around your ideas.Think about how hard that would have been 100 years ago or even 50 years ago?So why then do we struggle so much to get started?
Read post

Less Creation, More Communication: Why Your Best Ideas Deserve a Replay

When I post about sharing ideas in multiple ways the most commented thing ends up being:'Only a portion of your audience sees every post, so sharing it multiple times means everyone sees it.'But that comment misses the whole point of WHY we should share our ideas repeatedly.
Read post

How To Build A Creative Practice Like The Great Artists

I struggled for a decade to be a creator without a creative practice Instead of practising daily, the only time I switched on my creativity was when I needed to produce something. No wonder I struggled for so long!
Read post

How To Build Atomic Ideas (That You Can Turn Into Endless Content)

Three years ago I was desperate to build a consistent writing practice.
Read post

How I Structure My Daily Writing Sessions To Unlock My Ideas

One daily habit pulled me out of years of inconsistency as a creator... Establishing a Daily Spark Writing Practice.
Read post

8 Of My Go-To Frameworks For Turning Ideas Into Content

Content is simply the communication of ideas.Lots of people have ideas, but if you can't communicate them well all those amazing ideas are going to get lost in translation.So communication is the real game of content creation.
Read post