The amount of platforms & mediums we have to create on these days is almost endless & it's not getting shorter. Twitter, LinkedIn, Medium Substack, Youtube, TikTok, Instagram, Reddit, Quora Youtube Shorts...
I find there are two ways that most creators deal with this overwhelming choice of platforms:
You decide to just be a content machine and distribute your content EVERYWHERE, ALL THE TIME. With a click of a button, your tweet goes to Twitter, LinkedIn, Facebook, Quora, and Substack Notes. With another click of the button you post on Medium, Long Form Twitter, Your Blog.
And this sounds effective, but actually, it waters down your content & because you can't personally be on all those platforms it doesn't build resonance with your audience.
The second approach (& I've been guilty of this) is just putting your head in the sand. Pretending TikTok doesn't exist, ignoring LinkedIn. It's all just too much, so you continue in your little safe corner of the internet.
The problem with this approach is you put all your eggs in one basket, which creates a lot of platform risk & you severely limit your audience.
So how do we scale our content efforts without more effort that feels manageable and not like a crazy person? And how do we do this repeatably, on schedule?
Remixify-ing your content is different to what we traditionally know as repurposing content. Rather than just taking your content from one platform & dumping it on another - we take our best content, with the original idea + any signal we get back from our audience and we use that to create Native Content for another platform.
This is what my Remixify Pathway looks like right now:
The amount of content can scale as much as I like (but still depend on how much time & headspace I have) because I'm not hunting for new ideas for new platforms. As long as I keep tweeting I know I won't have any problem creating content for all the other platforms.
Here are a few reasons why this approach works so well
The reason why Twitter works so well for this process is:
Any fast-moving social network will work for your gateway platform. Choose one where you like to play and hang out - it will make it easier.
Next, you’ll need to decide on how many micro-ideas you need to share on your gateway platform to create enough runway to promote ideas up the ladder.
My sweet spot is 2x tweets a day.
And from those 2x tweets, I can create all the content I need in all the places. Here’s the thing… it’s not about volume, it’s about being smart with the content you put out.
Once you've tested your ideas in micro-form it's time to turn your best ones into short-form content. For me, short-form content is anything from Atomic Essays, Twitter Threads, Long Form Posts or Short-Form Video.
It’s a chance to take that super small tweet and make it a little bigger, get a little more resonance, and test the idea a little further.
The key is not just to say I’ll take some tweets and turn them into essays. Get super specific about what tweets you will turn into new content & how much. For example:
By getting ultra-specific you eliminate the decisions you have to make each week. Instead of spending an hour brainstorming ideas for your next newsletter. You simply look at your top performers, choose your top 2 and start writing.
Now you can use the same process of finding top performers and promoting them into new content at every level. You might take your top 3 Medium articles from the month and turn them into a long-form guide, a workshop or a course.
Eventually, my Remixify Pathway goes all the way up to workshops, courses, and products. All my courses started out as tweets, all my products gained resonance as tweets, essays & articles.
The sky is the limit… all you need is a clear runway that your content can move along
And the ultimate beauty of the Remixify Pathway is that as long as I keep tweeting, I don't have to worry about all the other content, I know the system takes care of the rest. So tweets essentially become the cornerstone habit in the whole process.