Why Are All The Creators Leaving Twitter?

Ev Chapman
June 29, 2022
•
2 min read

Twitter Impressions are down 😱

That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.

Creators are obsessed with impressions like finance people are obsessed with the stock market.

But the reality is, just like the stock market - sometimes they are up and sometimes they are down. And you have no control over any of it.

Some days it's going to favour you and some days it won't.

Here's what the best finance people know and what good creators should too: Invest for the long term and your assets always increase. Be swayed by the day-to-day of the market and you'll always be frustrated.

So rather than abandon Twitter & jump ship to seemingly greener pastures, try this first:

Invest consistently. Forget the hacks & just continue to put your ideas out there regularly. Trust that time & patience will do it's work with your good investment.

Repurpose your best content. Take the content that works here on Twitter and reinvest it onto other platforms. Treat it as an expansion of your portfolio, rather than just jumping from one new platform to the next.

Be true to who you are. Sure you could go dancing around your lounge room for Tiktok views, but unless you really love doing that it'll never stick for you. Stick to the formats & the medium that you like creating in and invest for the long term.

Play the long game. It's the only game that works against the ups and downs of the algorithms.

Liked thIS? Then You Might Like My SPARK Newsletter...

The ✨ Spark Newsletter:
‍Turn Your Personal Knowledge Into Powerful Ideas & Increase Your Income, Opportunities & Authority.

Join 1200+ readers of The Spark Newsletter each Sunday learning how to leverage personal knowledge into powerful ideas.
Or Keep Browsing More Posts Like This...

No. You Don't Need A Lead Magnet To Grow Your Newsletter

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.
Read post

Why You Might Be Struggling To Grow As A Creator

In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.
Read post

Why Every Creator Needs A Signature Platform

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.
Read post

Social Media Is Not Your Enemy

Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.
Read post

Why Are All The Creators Leaving Twitter?

Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.
Read post