Why New Creators Should Go Deep (not wide) On Platforms

Ev Chapman
June 22, 2022
2 min read

Content alone isn't going grow your audience on content platforms.

As creators, our main 'thing' is creating content, so it's easy to see social media platforms as just big distribution channels to get more people to see what we are creating.

But if the internet is just one big distribution channel for your voice you are missing the point.

When we see platforms as distribution channels we can fall into the trap of just signing up for every shiny new platform of the moment and hitting 'publish' to get our stuff everywhere on as many different places as we can, but rarely spending time on the platform itself.

Rarely do I see new creators winning on ALL the platforms.

If you look at most successful creators they started on one platform and dominated it. They went all in. They created content for that platform. And once they mastered it, then they diversified to other platforms.

  • The best creators pick a platform and dominate it.
  • They play into the strengths of the platform.
  • They build content specifically for that platform.
  • They earn the right for their content to be consumed on that platform.
  • They learn everything there is about winning on that one platform.
  • They pick a platform they like and a medium they like creating in.
  • They participate with their audience, rather than just throwing content out.

Here's a thought... your content means very little if you are absent from the platform. As creators people are buying into you as much as they are buying into your content, so choose a platform you like creating on and go all in.

You'll be surprised at how much more successful you are as a creator when you get to know people, have conversations, and talk with your audience. Rather than just treating the internet as your personal soapbox.

Liked thIS? Then You Might Like My SPARK Newsletter...

My best content in your inbox each Sunday.
Learn How To Build Your Unique Personal Knowledge & Share It With The World

Join 1200+ other creators building a magnificent obsession around their their unique ideas.
Or Keep Browsing More Posts Like This...

No. You Don't Need A Lead Magnet To Grow Your Newsletter

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.
Read post

Why You Might Be Struggling To Grow As A Creator

In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.
Read post

Why Every Creator Needs A Signature Platform

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.
Read post

Social Media Is Not Your Enemy

Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.
Read post

Why Are All The Creators Leaving Twitter?

Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.
Read post