Blog

Process-Driven Ideas 💡

I'm obsessed with the HOW of work. When I'm asleep I dream about it. When I'm awake I create content about it.

I write a lot about process driven life & work for creators & knowledge workers. Browse through the most recent or select a category.

Browse Through The Back Catalogue...

Knowledge Work
2 min read

An Essay About Boring SOPs (Standard Operating Procedures)

I am a master procrastinator. Not because I don't know what I should do or because I'm not motivated - but because most of the time I just don't have the headspace to get stuff done.
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The Four Stages Of Building Knowledge

Ideas take time to emerge. I rarely go from a new spark idea to a fully formed thesis in one spark writing session. They need time to soak & marinate. Often over days, weeks or even months.
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Tana OS
4 min read

My Tana PKM: How Tana Turbo-Charged My PKM System & Writing

After years of trying to stay tool-agnostic when it comes to talking about note-taking, I’m willing to put it all on the line & say Tana has turbo-charged my note-taking & writing like no other tool I have used before.
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How to Build a Spark Writing Practice That Will Ignite Your Creativity

I've been building what I now call my Spark Writing habit for the past 3 years. I'm not sure I've explained this before, but It's actually what set me on the path of becoming a creator and writing online. The more I built knowledge privately, the more I wanted to share publicly.
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How To Swap Your Blank Screen For A Content Bank Overflowing With Ideas

Even after 10+ years as a content marketer, I still hate that moment at the start of the week when I’m staring down the barrel of a blank screen, wondering what to post.So I swapped a blank screen for a 🏦 Content Bank full of ideas.
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I'm Back From Creative Sabbatical & I Have Thoughts 😁

I've been on a creative sabbatical for the last 4 weeks and it's been the best thing I've ever done as a creator.
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6,000 Thoughts a Day: Why A Capture Habit is Crucial for Content Creators

Capturing ideas is the single most important thing I do as a creator everyday.It's a cornerstone habit that cascades into every part of my content creation. When I sit down to 'do content' I don't have to spend any time brainstorming ideas. I have more than enough ideas to work with because I've captured them beforehand.
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3 Daily Constraints To Help You Unlock Your Creativity and Ship More Work

Constraints are a creative person's best friend.Most of us live in hope that if we can throw off the constraints of our life we'll finally reach peak creativity. We dream about quitting our job, going full time - thinking no constraints are the answer.But maybe constraints are a feature & not a bug for our creativity?
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Why 'Think Writing' Should Be Your New Daily Habit (& Why It Will 10x Your Content Production)

Most creators spend the majority of their writing time... writing content.And at first, this seems logical. You need to create content right? But if the only time you ever write is to produce content - you're on a downward spiral to burnout.Instead, I spend 80% of my time 'Think Writing' and 20% 'Content Writing'
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How To Make Steady Progress On Your Big Creative Projects

Lately I’ve been struggling with my process for getting big creative projects done. They feel like they are taking forever to finish. Each step feels big so I put it off thinking I need a bigger chunk of time to deal with it.
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An Essay About Boring SOPs (Standard Operating Procedures)

2 min read
I am a master procrastinator. Not because I don't know what I should do or because I'm not motivated - but because most of the time I just don't have the headspace to get stuff done.
Read post

What Goal Setting Looks Like For Infinite Game Players

2 min read
I was listening to an Instagram reel the other day from Sahil Bloom talking about finite v infinite games. If you're not familiar with the concept...
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Three Questions About Rest The Internet Couldn't Answer

2 min read
Yesterday I searched Google for the phrase 'How To Stop'I couldn't exactly articulate what I was trying to find, but basically, I wanted some advice on what it looks like to slow down, stop, & rest. I assumed I'd find some advice on this exact thing. Except I didn't.
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Five Weird Things I Do To Prepare For A New Year

2 min read
I love this time between Christmas and New Year. It's always so full of hope. It's quiet and gives me time to think, plan & dream for the new year. And like everyone I'm thinking about goals I want to accomplish, creating concrete plans of reaching those goals.
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Why You Probably Don't Need To Be More Consistent In 2023

1 min read
Consistency. I bet it's on your list of 'want more of it' in 2023. After all, it's the holy grail of productivity & self-improvement. And yet most of us feel like we're failing at it most of the time. But what if locking yourself into a rigid view of consistency is actually hindering you rather than helping you?
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How To Level Up 🆙 Your Life One Day At A Time

1 min read
Daily planners are not a new thing. It's literally the simplest & most powerful way to plan the day. Take a sheet of paper (or screen), put the date at the top & start organising your day. I remember getting my first Filofax and then going on to design my first paper (then digital) planner pages.
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A Simple Yearly Planning Ritual That Takes Less Than An Hour

2 min read
Despite what it looks like, I'm not one for complicated systems.And while I admire all the people who can put their head down for days and go through long yearly reviews & planning rituals, that is not for me.
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All The Things I’m Putting Of Till Tomorrow

2 min read
Unpopular Opinion: Procrastination has nothing to do with your motivation (or discipline) levels. I constantly defer tasks on my list to tomorrow. So much so that I created a list in my daily planner called 'All The Thing I'm Putting Off Till Tomorrow.' At first, it was a joke, but it's become a key way of noticing patterns in my behaviour.
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3 Lessons Strength Training Taught Me About Consistency

2 min read
Strength training has taught me more about consistency than any other thing I've done in life (including growing as a creator). The other day my trainer programmed inverted rows (under a low bar and pulling/rowing up). Every time I've attempted them before I have had to do them in batches. So when she said 15 reps I yelled an expletive in my head.
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Three Bad Habits To Ditch in 2023 For More Energy & Headspace

2 min read
We all Need More Headspace. You know - time & space to think & make better decisions. More time & space to be creative at a deeper level. A magical place where you can achieve more with less effort.
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The 5-Minute Daily Planning Ritual

0 min read
I'm always better with a plan. Planning gets a bad wrap from hustle culture - as if it's some kind of procrastination for weak people who can't just get in and get work done.
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How To Keep A Full Writing Inbox (That Serves You Inspiration Everyday)

My Writing Inbox is one inbox I prefer full not empty
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The Four Stages Of Building Knowledge

Ideas take time to emerge. I rarely go from a new spark idea to a fully formed thesis in one spark writing session. They need time to soak & marinate. Often over days, weeks or even months.
Read post

How to Build a Spark Writing Practice That Will Ignite Your Creativity

I've been building what I now call my Spark Writing habit for the past 3 years. I'm not sure I've explained this before, but It's actually what set me on the path of becoming a creator and writing online. The more I built knowledge privately, the more I wanted to share publicly.
Read post

How To Swap Your Blank Screen For A Content Bank Overflowing With Ideas

Even after 10+ years as a content marketer, I still hate that moment at the start of the week when I’m staring down the barrel of a blank screen, wondering what to post.So I swapped a blank screen for a 🏦 Content Bank full of ideas.
Read post

6,000 Thoughts a Day: Why A Capture Habit is Crucial for Content Creators

Capturing ideas is the single most important thing I do as a creator everyday.It's a cornerstone habit that cascades into every part of my content creation. When I sit down to 'do content' I don't have to spend any time brainstorming ideas. I have more than enough ideas to work with because I've captured them beforehand.
Read post

Why 'Think Writing' Should Be Your New Daily Habit (& Why It Will 10x Your Content Production)

Most creators spend the majority of their writing time... writing content.And at first, this seems logical. You need to create content right? But if the only time you ever write is to produce content - you're on a downward spiral to burnout.Instead, I spend 80% of my time 'Think Writing' and 20% 'Content Writing'
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How To Work In Your 'Spark Of Genius' Everyday

Why do we subject ourselves to so many unwritten rules as creators and writers? One of these unwritten rules I decided to ditch was: If I didn't write it last week I MUST write it this week.
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How I Create Consistent Content Every Day With One Simple Morning Routine

For the past 2 years I have had one morning routine: Wake Up Make Coffee & Write. It doesn’t matter if it’s a weekday or weekend, I'm on holiday, in the middle of a busy time at work, or whatever - I do the same thing each morning.
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How I Turned A PKM Tool Into My Own Personal Coach

When I'm not creating content for the internet I'm a marketing coach.It took me a long time to embrace the role of coach in my life. When I first got started I thought I was supposed to have all the answers and that was why my clients were coming to me.
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My Word (& New Role) For 2023

At the beginning of each year I choose a word to theme my year. It's a word that focuses me and provides a lens to make decisions, take action & frame everything I do. It's less of a goal or a 'thing to do' and more of an intention that infuses my thoughts, my actions, my goals & my days.
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How To Be A Lifelong Learner (even if you hated school)

Most people stop learning when they finish school or university. School gives structure to our learning for the first years of our life. But when we finish school, unless we continue to be intentional about learning & growth, we end up wandering through life, maybe reading a few books (if we're lucky).
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Boost Your Productivity With These 5 Easy Tana Tricks

Learning a new tool can be really frustrating. And if you've dived into Tana thinking it looks cool, only to find yourself clunking around not knowing what to do then today's video is for you
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Unlock Next Level Productivity In Tana with A Roam Research Like Sidebar

There is nothing more detrimental to finding flow in your digital systems than having to click around constantly to work on things. My Focus Sidebar in Tana keeps me focused on the most important things, wherever I am in my workspace.
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Master Your Tasks in Tana With 3 Simple Command Buttons

In today's video, I'm going to show you three quick & easy command buttons you can add to your task supertag so you can spend less time managing tasks and more time actually doing tasks.I find that a lot of people are still not using commands either because they don't know how, they don't know what they can do with them OR it all just seems a little complex
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My Tana PKM: How Tana Turbo-Charged My PKM System & Writing

4 min read
After years of trying to stay tool-agnostic when it comes to talking about note-taking, I’m willing to put it all on the line & say Tana has turbo-charged my note-taking & writing like no other tool I have used before.
Read post

🎉Tana's New Mobile App: Revolutionise The Way You Use Tana FOREVER

You asked for it & you got it! Tana's new IOS Mobile App is here 🚀And it's pretty special. After using it for the last few weeks I honestly couldn't imagine my Tana workflows without it... and that's coming from me a girl who sits 90% of her day in front of a computer.
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🎉 Tana AI Made Easy ✨: The Ultimate Guide For Beginners

There are a lot of complex things you can to with the AI. But for normal everyday people just trying to get their work done it can be daunting. So in this video I want to show you how you can get setup easy & fast (it's SO easy) and how to create a chatGPT like experience right in your Tana graph.
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Tana 101: 3 Essentials Steps For New Users

There is nothing worse than getting your hands on a brand-new app, only to abandon it after a few days or hours because you just can't make it stick. In this video, I want to talk about three essential things to get set up in Tana to get your hands dirty using it every day.
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How To Create Your Own Tana Custom Keyboard Shortcuts (& remember them!)

The fastest way to get around in Tana is using the keyboard. Also, the most tedious way to use Tana is to open nodes, click into fields & make changes. So did you know you can create own Custom Keyboard Shortcuts in Tana for the functions you use most often?
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Introducing... Tana Templates: Get The Best Tana Workflows Directly In Your Tana Workspace

In today's video, I'm talking all about Tana's brand new feature that just launched - Tana Templates. Up until now, it was a bit of a hack to get templates into your Tana workspace, but the Tana Team have been hard at work creating a native solution so you can snag the workflows of some of your favourite Tana people (including ME).
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5 Ways To Manage Tasks In Tana (You've Probably Never Heard Of)

Are you using Tana for Task Management? In this video, I show you five of the top ways I've picked up over the years to plan & categorise tasks. So I can make sure I'm focusing on the most important tasks each day.
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How To Level Up Your Live Searches In Tana

Are you just relying on one main search per Supertag? While that's a good start, you'll quickly find that constantly fiddling with filters & sorts becomes tedious. So in this video I'm going to show you how you can level up your Live Searches & build hubs for each of your Supertags so you can find exactly what you need, when you need. it.
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Tana Workflow: How To Combine Multiple Day Nodes Into One Page

Being able to see multiple day nodes in one view comes in very handy for things like weekly and monthly reviews. If you use fields on your day page then it's actually quite easy to set up these table view 'logs' - I call them my Life Logs.
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How To Build A Creative Practice Like The Great Artists

I struggled for a decade to be a creator without a creative practice Instead of practising daily, the only time I switched on my creativity was when I needed to produce something. No wonder I struggled for so long!
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How To Build Atomic Ideas (That You Can Turn Into Endless Content)

Three years ago I was desperate to build a consistent writing practice.
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How I Structure My Daily Writing Sessions To Unlock My Ideas

One daily habit pulled me out of years of inconsistency as a creator... Establishing a Daily Spark Writing Practice.
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8 Of My Go-To Frameworks For Turning Ideas Into Content

Content is simply the communication of ideas.Lots of people have ideas, but if you can't communicate them well all those amazing ideas are going to get lost in translation.So communication is the real game of content creation.
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How To Break Down Content Creation Into Easy To Manage Phases

If weekly content planning always feels like a big lift to you, try breaking down your planning into phases instead.
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How To Extract All Your Social Media Content From One Weekly Newsletter

Most creators don't need more ideas. What they need is to extract more from the ideas they already have
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3 Daily Constraints To Help You Unlock Your Creativity and Ship More Work

Constraints are a creative person's best friend.Most of us live in hope that if we can throw off the constraints of our life we'll finally reach peak creativity. We dream about quitting our job, going full time - thinking no constraints are the answer.But maybe constraints are a feature & not a bug for our creativity?
Read post

How To Be More Consistent By Working On Multiple Ideas Simultaneously

The common wisdom tells us we should focus & work on one thing at a time. So we dutifully create perfect content calendars for our creative work, and expect our creative spirit to fall in line with what we’ve planned.
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How To Supercharge Your Consistency As A Creator

On any one day I can have anywhere from 7-10 content ideas in different stages that I can choose to work on.Now usually, I'm a fan of focusing on just one thing. But not when it comes to content ideas. I find if I lock myself into working on just one thing my creative spirit rebels.So I like to have options.
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How To Build A Writing Practice

I write much more for myself than I ever do for you (sorry, but not sorry).That's right, what you read on my feed or my blog or my newsletter is only a small fraction of what I actually write each day.
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No. You Don't Need A Lead Magnet To Grow Your Newsletter

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.
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Why You Might Be Struggling To Grow As A Creator

2 min read
In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.
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Why Every Creator Needs A Signature Platform

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.
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Social Media Is Not Your Enemy

2 min read
Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.
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Why Are All The Creators Leaving Twitter?

2 min read
Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.
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Why New Creators Should Go Deep (not wide) On Platforms

2 min read
Content alone isn't going grow your audience on content platforms. As creators, our main 'thing' is creating content, so it's easy to see social media platforms as just big distribution channels to get more people to see what we are creating. But if the internet is just one big distribution channel for your voice you are missing the point.
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Why It Took Me 18 Months To Start Writing On Medium

2 min read
It's the (new) age old question - Should you publish on Medium or your own blog? Over the past few weeks, I've had multiple people ask me why I chose Medium over my own blog or substack or the many other platforms I could write longer-form content on.
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4 Ways New Creators Can Get Started Publishing On Twitter

2 min read
Just over a year ago I got started writing on Twitter. I always viewed Twitter as a distribution platform. A place where you came to tell the world things you created. But these days Twitter has become my main publishing platform where I test ideas and get (mostly) instant feedback on them.
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The Quick Guide For Managing Twitter Without Having To Quit Your Day Job

1000 people. 30k essays. 7 million words.When I first heard that we had 1000 people in the January cohort of ship30for30 I thought I might have to quit my day job after all 🤣
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Every Creator Needs A Community

The creator economy is both wild and lonely at the same time. On one hand, I feel so lucky to be living in this moment where there are so many opportunities for creators. And on the other hand, it's an extremely lonely place that's easy to quit
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The Only Growth Hack You Need To Grow On Twitter

It's easy to get caught up in numbers on Twitter. There is literally numbers everywhere. Number of followers, number of likes, engagement rate numbers, numbers of notifications. It's enough to make you think that Twitter is all about numbers...
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How To Sell Digital Products On Auto-Pilot (Without Relying On Constant Launches)

You don't need a million-dollar launch to have a successful digital product.
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I'm Back From Creative Sabbatical & I Have Thoughts 😁

I've been on a creative sabbatical for the last 4 weeks and it's been the best thing I've ever done as a creator.
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How To Launch Your First Digital Product (& Survive 🫣)

So many creators I speak to are scared to launch their first product.I suspect there are a lot of reasons but the main one I hear is "Don't I have to have a big audience or following to launch a product?"I launched my first product with 500 followers, no email list & I made $3k in 4 weeks.
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When To Say Yes (& No) To New Opportunities As A Creator

Over the last couple of years, I've said yes to a million things as a creator. New projects, platforms, launches, content, newsletters, communities and more.
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My 2022 Creator Revenue Story: How I Almost Didn’t 2x My Revenue This Year

I almost wasn’t able to write such a glowing review of 2022. It was October and I was nowhere near reaching the (very reasonable) goals I had set for myself.
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I Cracked The Creator Content Funnel To Sell My Products On Auto-Pilot

I spent a ridiculous amount of time last year launching products. I think all up it was about 11 products from templates to courses to workshops to guides. I tried it all. And I made a fair amount of money doing it as a second income. Launches are fun (when they work) and they provide a nice windfall of cash for that month that you are launching. But they are also exhausting work and when you are not launching… no one is buying.
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The Evergreen Creator Funnel That Makes $2k Every Month

I spent a ridiculous amount of time last year launching products. I think there were 11 in total. Launches are fun (when they work). And they provide a nice windfall of cash. But when I wasn't launching... no one was buying.
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The Burnout Free Guide To Being A Creator In The Year 2022

Here's what no one is telling you about being a creator... it's relentless. Being a creator seems fun at first as you proudly hit publish on your first blog post, or write a Twitter thread that gets more than a few likes and suddenly you start to build a bit of an audience.
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Why You Should Always Launch Your Free Notion Template On Gumroad

I love it when I see people launching their first Notion template. After all, it's where I got started. I launched my first free Notion template in December 2020 and countless more after that. And by far the best advice I ever received from seasoned template creators was to put it on Gumroad.
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The New Way To Pre-Launch A Product On Gumroad

Don't despair over Gumroad removing the pre-launch feature. Recently Gumroad removed their pre-launch feature. If you've been using it to pre-launch your products you might be wondering how the heck to do you do a pre-launch now?
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Why You Shouldn’t Quit Your Day Job To Become A Full-Time Creator

Here’s an Unpopular Opinion For You: Having a day job and being a creator are not mutually exclusive.You can do both well & enjoy them. I do. Most people assume I’m a full-time creator. But nothing could be further from the truth.
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Stop Cruising Through Life On Auto-Pilot & Open Up To New Possibilities

Most of us go through our lives literally just running on a hamster wheel.We wake up, we do the same things, we drive the same way to work, or eat the same meals, and we put things back in the same place.
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